MARKETING FOR MEDICAL PRACTICES

Small budget.
Big impact.

Monthly social media, Google Business and website support that keeps your practice visible, trusted and growing, so you can focus on patients.

GPsDentistsPhysiotherapistsOptometristsSpecialistsClinics
Monthly retainers from R2,500
FREEsign-up
photo shoot
FVM Mediahouse · Medical Practice Marketing01
01About us

Visual storytelling
with purpose.

FVM Mediahouse is a Gqeberha-based creative studio founded by François Masuabi, Founder and Creative Director. We combine creative storytelling with disciplined production: photography, video, design and social media that communicate clearly.

Our team has produced work for brands including Sanlam, Nikon, Zhiyun, RE/MAX, Nelson Mandela University, Saramonic and Teleperformance. We now bring that same standard to medical practices, at a monthly budget that makes sense for a practice.

“Create first. Clarity follows. Stay curious.”
ClarityMessages patients understand at a glance.
DisciplineConsistent posting, on schedule, every month.
IntegrityHonest, compliant content. No hype.
QualityProfessional design and photography.
FVM Mediahouse · Medical Practice Marketing02
02Why it matters

Your patients are online.
Is your practice?

Patients look you up first

Before they call, most patients check your Google profile, reviews and social pages. An outdated or empty page costs bookings.

Consistency builds trust

Regular, professional posts show that the practice is active, caring and up to date with patient education.

You stay focused on patients

Practitioners and reception teams rarely have time for marketing. We plan, design and schedule it for you.

The goal is simple. More visibility. More engagement. More patients.
FVM Mediahouse · Medical Practice Marketing03
03What we offer

Everything your practice needs
to stay visible.

Six services in one monthly retainer, managed by one team.

Social media content

Branded posts and captions every week.

Content scheduling

Planned and published at the right times.

Google Business Profile

An active, accurate profile in local search.

Website management

Updates, content changes and monitoring.

Practice photography

A free professional shoot when you sign up.

Monthly strategy check-in

Review results and plan the next month.

FVM Mediahouse · Medical Practice Marketing04
8–16 posts / month
04Service · Social media content

Branded posts your patients
actually read.

We create 8, 12 or 16 posts a month, depending on your package, designed in your practice colours and written in plain language.

  • Health tips, awareness days and myth-vs-fact education posts
  • Practice news, new services, team introductions and trading hours
  • Captions written for you, with clear calls to book
  • Every health fact referenced to a recognised source
  • Two rounds of revisions per post before it goes live
FVM Mediahouse · Medical Practice Marketing05
Basic updates · Premium optimisation
05Service · Google Business Profile

Be found when patients
search nearby.

Your Google Business Profile is often the first thing a new patient sees. We keep it accurate, active and complete.

  • Hours, public-holiday times, services and contact details kept current
  • Regular Google posts and fresh practice photos
  • Premium package adds full profile optimisation: categories, services and descriptions
  • Guidance on asking patients for reviews, within professional guidelines
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Included in every package
06Service · Website management

A website that is never
out of date.

Routine website care is included in every package, so your site always reflects the practice as it is today.

  • Content and text changes, new team members and services
  • Updating hours, contact details and notices
  • Basic monitoring that the site is up and working
  • Major redesigns, new features, hosting and domain fees quoted separately
FVM Mediahouse · Medical Practice Marketing07
Free sign-up shoot
07Service · Practice photography

Real photos of your
real practice.

Stock photos look like everyone else. When you sign up, we photograph your practice, team and treatment rooms at no charge.

  • Complimentary initial shoot (up to half a day) when you sign up
  • Team headshots, treatment rooms, reception and exterior
  • A library of edited images used across your posts, website and Google profile
  • Additional shoots at R2,500 per half-day, whenever you need fresh content
  • Patients appear only with their written consent
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Monthly, up to 45 min
08Service · Strategy check-in

A plan every month,
not random posts.

Each month we meet with you, online or in person, to review what worked and agree on the next content plan.

  • Up to 45 minutes, at a time that suits the practice
  • Review of the previous month and upcoming dates
  • Content plan for the month agreed in advance
  • Priorities set together: new services, quiet periods, awareness days
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09Who we work with

Built for every
medical field.

The same retainer adapts to any practice. The content, photos and tone are tailored to your field and your patients.

General practice
Dentistry
Physiotherapy
Optometry
Specialists
Clinics & hospitals
Pharmacies
Psychology & allied health
FVM Mediahouse · Medical Practice Marketing10
10Packages

Choose the plan that
fits your goals.

Three simple monthly packages. Every package includes the same services; the difference is how often you post.

FOUNDATION

Basic consistency & visibility
R2,500 / month
  • 8 social media posts (2 per week)
  • Branded design & captions
  • Monthly content scheduling
  • Google Business updates (basic)
  • Website management (updates & monitoring)
  • Monthly strategy check-in
Estimated 8–10 hours of work / month
RECOMMENDED

GROWTH

Consistent growth & engagement
R3,000 / month
  • 12 social media posts (3 per week)
  • Branded design & captions
  • Monthly content scheduling
  • Google Business updates (basic)
  • Website management (updates & monitoring)
  • Monthly strategy check-in
Estimated 12–15 hours of work / month

PREMIUM

Maximum reach & impact
R3,500 / month
  • 16 social media posts (4 per week)
  • Branded design & captions
  • Monthly content scheduling
  • Google Business updates (optimisation)
  • Website management (updates & monitoring)
  • Monthly strategy check-in
Estimated 16–20 hours of work / month

Fees exclude VAT where applicable. Paid advertising spend is separate.

FVM Mediahouse · Medical Practice Marketing11
11Compare packages

Side by side.

FoundationGrowthPremium
Monthly feeR2,500R3,000R3,500
Social media posts per month81216
Posting frequency2 per week3 per week4 per week
Branded design & captions✓✓✓
Content scheduling✓✓✓
Google Business ProfileBasic updatesBasic updatesFull optimisation
Website management✓✓✓
Monthly strategy check-in✓✓✓
Free sign-up photo shoot✓✓✓
Estimated hours per month8–1012–1516–20
FVM Mediahouse · Medical Practice Marketing12
12How the retainer works

A short overview
of the retainer.

The full terms are set out in our retainer agreement, which we send for signature.

Simple monthly retainer

One fixed monthly fee for the package you choose.

3-month minimum

Then month to month. Cancel with 30 days’ written notice.

Invoiced monthly

Invoice on the 25th, payment due by the 1st of the service month.

You approve everything

Content is sent for approval; please respond within 3 working days.

Two revision rounds

Each post includes up to two rounds of changes.

Your accounts stay yours

We are added as a manager. You can remove us at any time.

FVM Mediahouse · Medical Practice Marketing13
13Additional services

Need more?
Add it when you’re ready.

Social media management

Community engagement, replying to comments and messages, and monthly reporting.

Monthly add-on, quoted

Short-form video

Reels and short videos: filming and editing.

Quoted per project

Additional content shoots

Fresh photos or footage of the practice and team.

R2,500 per half-day

Website projects

Redesigns, new features, hosting and domains.

Quoted per project

Paid advertising

Ad spend paid directly by the practice; campaign management quoted.

Quoted
FVM Mediahouse · Medical Practice Marketing14
14Getting started

From signature to
first post in 4 weeks.

1

Sign

Sign the retainer agreement and choose your package.

2

Onboard

Complete our short onboarding form and add us as a manager on your accounts.

3

Shoot

We book your free photo shoot within the first 30 days.

4

Plan

First strategy check-in and content plan sent for your approval.

5

Go live

Posts go live on the agreed schedule, usually within 4 weeks.

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Professional & compliant
15Medical compliance

Marketing that respects
your profession.

HPCSA-conscious content

No patient testimonials, claims of superiority, guaranteed outcomes or misleading health claims.

Patient consent

No patient is photographed or identified without their prior written consent.

POPIA

We never access patient records or clinical data, and handle personal information securely.

Referenced facts

Health information is educational and referenced to recognised sources such as WHO and CANSA.

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16Sample work

What your feed could look like.

Sample designs for illustration. Your practice name, photos and details replace the placeholders.

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Let’s build your practice’s
digital future.

Let’s talk. We’ll look at your current online presence and recommend the package that fits your practice.

Sign-up bonusFree initial marketing photo shoot of your practice, team and treatment rooms.
Your growth is our focus.
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